CSG Affiliates is a telecom broker for call center. They contacted us in 2004 to re-brand their company. We helped them design their logo and business cards.
The goal was to create a logo that had a sense of motion since the telecom industry is always moving forward. We created a graphic representation of this through the lockup of the 3 curved swoops. To further this we added the gradient from navy to gray.
We used an italic “g” to reinforce movement within the logotype and by also adding the line slash right through “csg” to help direct the eye to Affiliates.
This was a huge jump forward for CSG and they have been giving us glowing reviews ever since we launched the new brand. Here’s what they had to say.
“BRANDWISE did an incredible job designing our logo and business cards.
BRANDWISE covered our primary goal of developing a professional
product, something CSG Affiliates can be proud of.”
Dale Stewart – Partner of CSG Affiliates.