June 2011

Over the last several months we have been working more and more on SEO for our clients. Today I had a realization why. I was talking to my wife and she mentioned that my mother-in-law’s TV was on the fritz. Betsy (my wife) asked her mother, so how did you get things fixed? Her mother proceeded to tell her that she threw all her yellow pages away and that she just went on google to figure out what was wrong with her current model of TV. Then she found an article that talked about this same issue and confirmed what was wrong.

That’s right branded domain names! Now your probably wondering what does this mean… “branded domain names?” or isn’t our current domain name a “branded domain name?”. For some I would say yes and for others I’d say no. If you got to the name game late or bought your domain name unstrategically, your brand name may not be in your domain name. Obviously if you are reading this article on our site, you probably know the getBrandwise.com domain. On one hand this is a branded .com domain name, but not nearly as branded as the new branded domain names that were announced on Monday of this week.

When it comes to most businesses, we would recommend against yellow pages advertising. A flooring company, plumber and HVAC company can probably still get some good business from the yellow pages but the key is standing out.

Serve Legal Process needed to produce and ad design for a trade publication. High-Tech Communications Consulting, working with Serve, requested Brandwise help them out. This was a quick turn ad design, but we were able to deliver a quality ad within 24 hrs. We do not recommend performing advertising design in this time-frame, but sometime we get in a crunch.