November 2012

Yep, that right folks… Brandwise is doing another class in Fort Worth titled Social Media Marketing Made Simple!

If you missed last months class, now is the time to get signed up! Social Media marketing should be part of everyone’s marketing mix. It is a very cost effective form of marketing, but if you are thinking of hiring an intern to do the work, think again. Although they are digital natives, they are usually not as business savvy as an expert. If you think you want to go it alone that you certainly will not want to miss this class.

If you’re looking for a reason not to spend a lot of money on marketing, you are in luck December 21st, 2012 is the end of the world as we know it!

How can the billions of dollars being spent on marketing be so ineffective?

I’ve been in the marketing industry for nearly 20 years. One thing I can say for sure is that 99% of marketers and marketing are total crap. Is this the pot calling the kettle black? Well, I don’t think so. Honestly I’m an ad guy that hates advertising. Why is this? Because it interrupts my TV programming, my radio listening, my magazine reading and clutters up my inbox and my mailbox. The point here is this… most advertising and marketing is done blindly in hopes to find one person who will buy a product… all the while frustrating the other 10,000 people that have to put up with it. Highly targeted advertising catering to my wants and needs is great, but so rare.

How many times have you been on a sales call and you get the ol’ “The Timing Isn’t Right” put off?

Today I read a great article by Pete Caputa titled “The Timing Isn’t Right.” If you are involved with sales, a business owner or head of a marketing team (especially online marketing), you will want to read this article. Pete talks about many things related to a website redesign and the timing of it, sales, online marketing strategy and the like in this article. If you have been kicking around a site redesign, you may think again after reading this article. Of course you may continue down the redesign path, but if you do and you apply the items discussed you will be much more successful with the redesign.