August 2010

Building a brand by breaking all the rules like Berkshire Hathaway.

I have been reviewing a lot of companies to see how their brand is doing. I also am interested in how successful these companies are at becoming with both strong brand building efforts and without what is typically thought of as “branding”. One thing we have noticed is that you may be able to build a super-successful brand by using anti-branding methods.

Building a brand by breaking all the rules like Berkshire Hathaway. Read More »