April 2011

What is an integrated marketing strategy?

What is an integrated marketing strategy?

Leave a Comment / Marketing, Strategy
integrated vs segregated marketing strategy - image

It is important to understand what an Integrated Marketing Strategy is before you get started with one. As you review the image above you will see the word “Integrated” is a well structured and organized word that is easy to read and understand. Each letter is integrated with the other to create the better good of all and make the word legible. On the other-hand you can see the word “segregated” is a mix-match of many fonts, colors, sizes, baselines. If you were even able to read the word or if your eye completely ignored this mess as a word, this is a good example of the difference between and integrated marketing approach and a segregated approach. If the message is unorganized, unstructured and unplanned, then it becomes overlooked and unread or uncommunicated.

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Christian Church logo design

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FirstChristianChurch logo design

Challenge:
Fort Worth First Christian Church is in the process of making some changes to their website and evangelism tools. Over the years they have had logos/icons used for different events, but never really had a consistent logo that was used to brand FCC. This is something that needs to be very tastefully done to help the church, but not loose the message of who they are and what they are trying to do. This is also something that was important to bridge the gap between “old” and “new” due to the age of this church.

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What made Nike a billion dollar brand?

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$35 nike logo

Was it their $35 logo?

Or was it something else?

Here is the thing, Nike’s logo is good, but it certainly got better as thing moved forward and it got cleaned up. So if you had not known that Nike only spent $35 on their logo you are probably wondering what is the modern day equivalence of $35 so you can go buy a logo at this price. Lets say it is $75, heck, let’s say it is $275. Honestly in this day and age $275 for a logo design is ridiculously cheap.

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