Strategy

It is important to understand what an Integrated Marketing Strategy is before you get started with one. As you review the image above you will see the word “Integrated” is a well structured and organized word that is easy to read and understand. Each letter is integrated with the other to create the better good of all and make the word legible. On the other-hand you can see the word “segregated” is a mix-match of many fonts, colors, sizes, baselines. If you were even able to read the word or if your eye completely ignored this mess as a word, this is a good example of the difference between and integrated marketing approach and a segregated approach. If the message is unorganized, unstructured and unplanned, then it becomes overlooked and unread or uncommunicated.