This year we thought we would discuss some of the Inbound Marketing success Brandwise is having as an example of what can be accomplished.
It is the first month of the new year and Brandwise has been actively blogging this month. We published 17 articles in January. That is nearly one article every other day.
Although we would not expect our clients to be this active with their blogging, here are some of the results we have seen.
Blog Stats for January:
- Blog article comments – last month 6 articles brought in a total of 17 comments. This is a 466% improvement from the previous month.
- January Blog articles getting inbound links – 3 external sites linked to January’s blog articles from external web sites. This is a 50% increase from the previous month.
- Blog Page views for the month – 295 people viewed January’s articles in January. This is a 175% increase from the previous month.
Visitor to Lead Conversion Rates:
- Organic Search – 1.3% conversion of people doing a search, then clicking to the Brandwise site convert in to leads.
- Email Marketing – 4.5% conversion of people getting a Brandwise email, click a link to go to the Brandwise site and fill out a form for an offer or to contact us.
- Social Media – 2.8% of the social media traffic pointing to the Brandwise site fill out a form and convert into a lead.
Web Traffic:
- December to January traffic comparison – January had a 61% increase in traffic over December.
- Brandwise Inbound Marketing Overall traffic improvement – 250% increase in traffic over 8 month
Now some of these improvements are high and some are low, but all of them are improvements. The point of this article is to show how effective inbound marketing can be. Granted we were highly active this month, but think about the results you could get with an inbound marketing campaign. What if you could monitor what was going on with your site each month, like this, and each month it was slowly improving over time. In as little as one year you could change your business and see a pretty big growth.
2010 is kicking off with a bang! We will try to post a first quarter review to continue this discussion. We hope you are seeing the same type of success in your company!