Livingston Siegel Associates, a Fort Worth based professional business and life coach was in need of a full branding campaign. Brandwise helped them with multiple marketing items including their website.
Challenge:
Livingston Siegel Associates (LSA) needed to establish trust instantly with their site. We needed to create a strong professional image that would work for both a business person, but not too corporate looking so that it would appeal to their personal coaching clients.
Solution:
In order to keep the website appealing to both audiences, we tried to use soothing but trustworthy colors: blues, greens and yellow/tans. Brandwise also used plenty of happy people photos to make the site more welcoming and inviting.
Results:
LSA was able to build a strong pride in their new website and was very excited to go out and promote the website to their current clients and new prospects. The new site created a bold and strong image for LSA which really helped to establish trust and credibility.