Libraryfest 2008 used the T, Fort Worth’s commuter bus line as one medium to advertise and build brand recognition for 2008’s event. For riders of the bus we wanted to give enough information to stir their interest and a way to contact the Fort Worth Public Library Foundation for all the details.
We were rolling out Rocky for this years event so building recognition of Rocky, giving the date, time, location and web site were the main pushes for this signage.
In order to meet the needs of this signage we had to keep things simple, fun but still grab peoples attention. We accomplished this through color and the use of Rocky in a fun way.