Enginuity is a business management software built for engineers that is developed in Fort Worth, TX.
Challenge:
Develop a brand name & image for a software line that speaks to the engineering community.
Solution:
Brandwise first developed the name for the software and then designed a solid professional logo. The goal was to make the logo unique, easy to read, but also appeal to a more technical, left-brained or analytical thinkers. We added just enough creative design to make the logo strong and interesting, but kept things clean, aligned and organized to be highly structured.
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