Challenge:
The Dead 50’s are a rock band that was looking for an iconic character to represent the band. They wanted to also use this character to be used as a logo on CD’s, T-shirts, Stickers, Posters and other promotional materials.
Solution:
Working with the singer we were able to come up with the direction for the character. We then did an illustration of the little blue devil character. The band approved the final character and then we moved on to the logo. Since the band liked old horror film style we chose a font that tapped in to this. We added dice and cards to show the bands interest in the idea of taking risks.
Results:
The band sold a lot of CD’s, T-shirts. People started recognizing the devil character and he started to gain quite a bit of popularity. This really helped the Dead 50’s set themselves apart from bands in the area. This became a strong branded part of the Dead 50’s.
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