Challenge:
Scott Fabrications needed a way to promote a product they were developing. The first item needed was a new logo for their company.
Solution:
Scott Fabrication’s main product is a construction based plastic product. This item is bright orange so we decided to use the color of the product as the logomark’s color. The mark also resembles part of the product in use and obviously the “S” for Scott. We then hand drew the logotype font in illustrator for “Scott” and used and edited typeface for “fabrication”.
Results:
Scott Fabrication got a unique and customized logo that represents the company and product at the same time. The orange helps the logo stand out and grab attention. This was the start of building a strong brand.