Challenge:
New Directions is an assessment and counseling service. They need to reach attorneys representing clients accused of a sexual offense. In order to educate attorneys on the importance of assessments New Directions needed a way to reach attorneys and also a way to educate them.
Solution:
Brandwise helped New Directions brainstorm ideas on a Tip Sheet offer that would help with the education process for attorneys. In order to help New Directions connect with these attorneys, we built a landing page tied with the Tip Sheet offer. Within one week they were already starting to generate leads from this landing page. This was also tied in with a Call To Action button design.