When Toni&Guy do any design work it is extremely important to stay consistent with their cool, hip, trendy and maybe even edgy brand they have created.
Since this ad would be appealing to prospective salon directors, stylists and the like we had to speak their language. We started with the headline using the Toni&Guy logo in order to grab attention. We also used one of the hair collection stylings of this years ad. Both of these items are pretty well known within the industry. Beyond this, we focused on a strong typographic style to make things a little unique. This ad was focused only on their Texas locations.