Implicit requested Brandwise help them create a strong umbrella identity program starting with the parent Implicit logo. Brandwise was happy to help.
The goal was to create a strong trustworthy main logo that would allow us to change out the children company names for each sub-division of Implicit.
We started with the logotype “implicit” first and worked with several typefaces until we found one that was bold, strong and trustworthy. Next we moved onto the symbol or “mark”. To keep the mark hip we wanted to use a more organic graphic shape and ended up with a paint swoosh type image. When this was added to the square it became very solid.
Putting the logotype and mark together creates a strong lock-up and starts to get a conservative feel that was a good fit for both the parent company and all the sub-divisions of Implicit.
Obviously we used the blue of the mark for the sub-division logotype to re-enforce and solidify the logo lock-up.