g3 Direct Mail Advertising, a Houston based direct mail company is now using inbound marketing as part of their lead generation tools. Brandwise was hired to help out in the design and set up of this new inbound marketing system.
Challenge:
After only a few months g3 is starting to see some progress that their previous site was unable to produce. The big challenges were the ability to get found on search engines since the previous site was flash based and they almost were starting from scratch with their search engine ranking. How to generate more leads from their website is another area they wanted to work on and improve.
Solution:
Brandwise recommended a redesign to build a stronger brand and make the site easier for people to get around and use the site. Then we added the inbound marketing system to allow g3 to manage & edit their own site for the first time ever.
Results:
Over the last few months g3 has been doing their own marketing on this system and has made some impressive improvements like:
- 5 blog subscribers
- 62 blog pages viewed in the last 30 days
- 3 blog comments
- 42% increase in g3’s Reach (subscribers, followers, leads, etc.)
- 65% Website Grade (out of 100%)
- 3 SEO Moz Rank (out of 10)
- 3.7 million Traffic Rank (top 8% of all websites)
- 5 Inbound Links
- 41 Indexed Pages
- 45% increase in Organic Search (getting found via search engines)
- 3% Conversion Rate (website visitors that turn into sales leads)
g3 is just now learning how to master all these tools and as they improve the skillset these stats will also improve. So all you Direct Mail Companies out there watch out because g3 Direct Mail Advertising is going to be taking the web by storm.