AEC of Sacramento California has decided to rebrand their company to HIP Entertainment through a new website.
Challenge:
AEC wanted to create a website that was easy to manage internally instead of always having to rely on other companies to make minor edits. They were also hoping to get found more online and hopefully be able to turn their website into a lead generation tool.
Solution:
Brandwise created the redesigned look of the site and then built it on a content management system(CMS). The CMS allowed HIP Entertainment access to the site to make all the edits and revisions they need in a timely fashion. This is something they have mentioned is quite easy now. They are now using blogging and keywords to get found on the search engines.
Results:
In the first month of the site going live, the newly branded site is making some great progress. The previous site has been around for nearly 7 years and in 1 months time the current site has improved in several areas, like:
| Current Site | Previous Site | |||
| Website Grade | 80% |
32% |
||
| SEO Moz Rank | 2 (out of 10) | 1 (out of 10) | ||
| Traffic Rank | Top 5% of all websites (1.6 million) |
Top 17% of all websites (13.5 million) |
||
| Blog Grade | 14% (out of 100%) |
0% (out of 100%) |
||
| Inbound Links | 3 | 15 | ||
| Indexed Pages | 37 | 1490 | ||
| Reach | 725 | 659 |
also:
- 400 visitors in the first month the site went live
- 2 leads in the first month
- 6 blog subscribers in the first month