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Can you tell me in 25 words or less what your company does without using any $10 words?
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The key is to have the good years out number the bad ones. I know. Sage business advice. But it’s true.
Old media like newspapers and magazines are declining as we do more and more online as evidenced by a recent New York Times headline Print is Down, and Now Out. DVR’s help us timeshift our favorite TV shows and skip commercials. Caller ID enables us to screen our phone calls and we use voicemail to avoid talking with people we don’t know or don’t want to talk too (think “cold callers”).
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Did you crush it or do you need to do an autopsy to find out what happened and why so many deals failed to close as expected?
This is a big question that must be answered in a few ways. The first problem people make when doing a search for help for a website redesign is putting someone on the clock to do RESEARCH for web design companies. Typically these people are not seasoned business people so they are looking for someone who can create a beautiful website. The next thing they do is contact several design firms getting pricing.
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I've had a happy surprise today.
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This is the second in a series of articles around Lead Generation Tips.
We like to use funny sayings down here in the south. Lipstick on a pig means: its a waste of time to make superficial changes in order to disguise a product's true nature. Common sense to be sure, but it's lost on so many companies when it comes to brand positioning.
You know the movie where Kevin Costner builds the baseball field and soon meets his dad and has superstar ball players of the past playing on his field.
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