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CEO Marketing Mistake #2: Getting hung-up on cost

  
  
  
  
avoid ceo headtrash

Marketing Mistake Number 2: 
asking… "so let's cut to the chase– 
how much is this going to cost?
"

This often goes back to Marketing Mistake #1, being short-sighted. I will tell you though that this question came up in nearly every recent sales meeting I've been on. Here's the deal… the prospect gets impatient, (s)he is hearing tough questions, prodding and a lot of high-level conversation and in the back of their mind all they can think is, holy crap how much is THIS going to cost?



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CEO Marketing Mistake #1: Being short-sighted when buying marketing

  
  
  
  
short sighted marketing

What are some of the biggest marketing mistakes business owners and CEOs make?

Let's define the audience for this is article (series of articles). It is meant for "small" businesses doing under $20 million in annual revenues, but probably still doing over $1 million annually. These are the people who've been around the block a few times. This is going to be a series of articles based on the 5 topics listed in the bulletpoints below. I wanted to try to make them short and sweet instead of long and drawn-out like my normal posts. So stay tuned over the next few weeks. Now let's get into it!

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Do you hate sales? Do you also hate smart conversations with friends?

  
  
  
  
sleazy used car saleman

Why do you think sales calls and conversations are different?

 

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Does Inbound Marketing Eliminate the Need for Salespeople?

  
  
  
  
inbound marketing methodolo

Does Inbound Marketing Eliminate the Need for Salespeople?
 
In a word... NO.

Inbound Marketing is not a way to replace your sales department. Instead, Inbound Marketing is one of the best ways to attract visitors to your website to convert them into leads to help your sales department close more sales.



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Does My Company Really Need Marketing?

  
  
  
  
do i really need marketing

As a CEO or business owner you probably started your business with an idea and burning passion to convince others to help you, believe in your vision and even invest in you and your idea. The great news is it has paid off and you’ve grown the business over the years. But as time goes on you don’t see things moving or growing the way you would like.

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Three Key Marketing Questions That Determine Your Company's Success

  
  
  
  
3 questions define success

Can you answer these three questions without hesitating?


 
  1. Can you tell me in 25 words or less what your company does without using any $10 words?




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6 Signs Your Business Strategy Needs a Makeover

  
  
  
  
business strategy makeover


Every business suffers from ups and downs, good years and bad.


The key is to have the good years out number the bad ones. I know. Sage business advice. But it’s true.





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The Marketing Landscape Has Forever Changed

  
  
  
  
facebook vacuum

Old media like newspapers and magazines are declining as we do more and more online as evidenced by a recent New York Times headline Print is Down, and Now Out. DVR’s help us timeshift our favorite TV shows and skip commercials. Caller ID enables us to screen our phone calls and we use voicemail to avoid talking with people we don’t know or don’t want to talk too (think “cold callers”).

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Sales Review: How's Your Second Half Lead Generation Look?

  
  
  
  
Does your website generate enough quality leads for your sales team?

If you're on a calendar year basis you've finished Q2 so the first Half is in the books. How'd you do?

Did you crush it or do you need to do an autopsy to find out what happened and why so many deals failed to close as expected?

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10 Tips on How to Shop for a Website Firm or Website Redesign

  
  
  
  
Inbound Marketing ROI Calculator Strategy

How do you know if you need a website redesign?

This is a big question that must be answered in a few ways. The first problem people make when doing a search for help for a website redesign is putting someone on the clock to do RESEARCH for web design companies. Typically these people are not seasoned business people so they are looking for someone who can create a beautiful website. The next thing they do is contact several design firms getting pricing.

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