Competition
is tough…
get BRANDWISE!

If you do not know these great man in advertising then you should question how much you really know about advertising. In my opinion these are some of the greats and way before my time. Their ideas however have been the foundation for many great ad people.

Here are a few questions you may be asking yourself about Smarketing:

So I just watched Moneyball and I couldn't help thinking of how this is very similar to the advertising industry. There are a lot of old school agencies that are not getting on board with inbound marketing, they are telling people this new social media thing is just a fad. In the same breath they will start sharing the number of readers of the magazine or newspaper they are trying to get you to place your ads in. This might work with large budgets, but small businesses do not have the budget to play in this field.

I find Linked is one of the most overlooked social media tools. I guess people just aren't sure how to use it very well. You know we go out and set up a profile and then find ourselves saying "Is that it?" or "What else does this thing do?"

So today I took my wife to the mall to pick up some makeup. I normally have no interest in the mall and especially not the makeup counter. Today, I felt like treating my wife so I join her.



For those of you who know me well, you may know I am a music fanatic. For those that do not know me well, keep reading you'll learn soon enough. I love all kinds of music - Punk Rock, Industrial, Country (mostly outlaw country), Jazz, Electronica, Rap/Hip-Hop, Reggae, Ska, Folk, Singer/Song Writer, Heavy Metal, Classic Rock and the list goes on and on. I love it all. What I do not love though is mainstream drivel. I do not listen to the radio unless it is Pandora where I can make my own channels and vote out the crap I do not like.

So surely you have heard the old 80/20 rule. But have you ever thought about the 80/20 rule as it applies to sales? Did you know that 80% of sales are created by 20% of the sales people? Do you know why this is? It is because they have a sales process and the other 80% are reinventing the wheel on each sales call/meeting.

Which Brain are you when it comes to marketing? It is funny my personality probably leans towards the Right Brain originally when I started my company, but as I have owned my business for 13+ years I have become more focused on the Left Brain and learning to use it to support the Right Brain. Is this a miss-match or is it the thing that sets experts apart?

I saw this video on Facebook this morning and I thought I would help spread the germ. When it comes to viral marketing you need to find the things people are passionate about. It is hard to create this sort of thing, but I thought this video did a great job of pulling me in and also making me want to share this with others. Isn't that what viral marketing is all about?

As I plan the future of my business there is one thing I have been trying to include. In recent years I am looking for how my business can service me instead of me servicing my business. What do I mean by this? Well for the early years, I wanted a business so I could do my own thing, have flexibility and be as creative as I wanted.