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Branding Tips to Increase Sales

Have you ever hired a bad salesperson? Learn success in sales hiring!

Posted by Dale Berkebile on Thu, Jan 22, 2015

As CEOs we know how important sales are to our overall success. However struggling with hiring the right salespeople or with trying to improve weak salespeople can be quite a challenge. Have you ever hired a salesperson that didn’t work out, even though you were sure they would? Or do you need stronger salespeople to combat how difficult selling has become in 2014? So what do you do?

Well if you answered yes to some of the above questions, then this Webinar will provide you with the information to help you identify and select those very salespeople. I'd recommend you spend 45 minutes learning of a tool that could change your life forever… at least in the sales hiring part of your life. Imagine if you never hired a weak salesperson again… what would that save you in headaches and in cold hard cash? I'm betting a lot.

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Tags: Sales Management, Sales Hiring

3 Areas Your Company MUST Master in order to Reach Business Growth

Posted by Dale Berkebile on Fri, Jan 16, 2015

Have you ever set sales growth or business growth goals and missed them? Hell, maybe you miss them time-and-time again. Have you ever struggled to figure out why that is? Could it have anything to do with organizational health?

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Tags: Business Growth, Organizational Health

How to Attract More of Your Best Customers

Posted by Chuck Jones on Sat, Jan 03, 2015

If you write and publish content for your website and blog or just send out a monthly newsletter how often do you really think about your audience? Do you simply send out product and feature updates or have you identified what your best customer looks like, who they are and what topics they are interested in? Do you know how to attract more of your best customers? Have you thought about customer retention and customer lifetime value as ways to define who your best customers are?

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Tags: Business Development

CEO Mistake #3: Trying to Figure Marketing ROI Before Project Scope

Posted by Dale Berkebile on Tue, Dec 23, 2014

Trying to figure out how soon you can recoup Marketing ROI on an $x investment and when this becomes a problem.

As a CEO it is very important to understand ROI. Just to be clear ROI stands for Return On Investment. It is very important to be buying based on thoughts of the returns you will get. However if you jump too quickly into calculations there is a good chance you will miss the opportunity.

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Tags: Marketing ROI, CEO Marketing Mistakes

Growth Challenge: All I Want For Christmas…

Posted by Dale Berkebile on Thu, Dec 18, 2014

So we are in the midst of planning 2015, and in the thick of the Christmas/Holiday Season I thought I would throw out a challenge…

 

All I want for Christmas is…

20 new clients
demanding $1MM+
in revenue growth.

 

I want to help you go from 
GOOD… to GREAT… to F@%K YEAH!

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Tags: Growth Goals, Business Growth, Growth Challenge

Do You Really Know Your Best Customers?

Posted by Chuck Jones on Sat, Dec 13, 2014

 

Every business has a variety of customers… some are quiet and appreciate what you do or provide; some are annoying and constantly asking for things outside of your agreement; some are profitable and some are not. Do you know who your best customers really are?

If not, perhaps it's time you give it some thought. A little bit of work in this area can provide you with some clarity and focus that can help you land more "best customers" and avoid customers that can cost you money versus make you money.

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Tags: Business Success

CEO Growth Mistake: Moving Top-Salesperson to Sales Manager Role

Posted by Dale Berkebile on Thu, Dec 11, 2014

 

You are a growing company and you have a few salespeople.

As the company grows you feel you need to step out of managing the sales team, so you can focus on bigger picture items to run and grow the company better.

So what do you do?

Often CEOs decide that the best solution is hire inside the company. This is respectable and sometimes a great solution. However make sure you understand what success in the sales manager role looks like before you hire or promote an employee to this position.

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Tags: Sales Management, Sales Hiring, Growth Goals

5 Steps to Fix Marketing and Sales and Prepare for Success

Posted by Chuck Jones on Fri, Dec 05, 2014

2014 is quickly coming to an end and, from my perspective, it was entirely too fast as I still have way too much on my To-Do List. How about you?

Is your business going to achieve the goals you set out at the beginning of the year? You did have some goals in place, didn't you? If you didn't then it's not so easy to measure whether or not you had a good year since you can only compare it to last year or where you think you should be. Not very objective. If you did have some goals in place, how did you do? Nail it? Crush it? Miss it?

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Tags: Business Success

Should My Company Use Social Media in Our Marketing?

Posted by Chuck Jones on Sat, Nov 29, 2014

Some will say a "resounding yes". But I say it depends. What do you want Social Media to do for your Company? If you don't have a good reason then my advice is to hold off until you do.

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CEO Marketing Mistake #2: Getting hung-up on cost

Posted by Dale Berkebile on Sat, Nov 22, 2014

 

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