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As a small business we are always changing and evolving.
As a business tied to online marketing including social media we need to change fast, as does, anyone else using these tools.
As a business that caters to sales and business growth we are in hyper-demand of regular change because we need to keep up with the buyer and how quickly this fast-paced world of digital connectivity is enhancing the buyer and their buying ability. Buyers today are
So I had a phone conversation today with a business owner looking to update his website and maybe a website redesign. He knew he needed help making the improvements he wanted and so we started a conversation.
Here's the deal… overall the company website was good. Did it have several areas that could be improved? YES!, but then as we continued the conversation I realized, look man, the BIGGER ISSUE is SALES! You are talking about needing business growth.
Do You Need a Website Redesign?
As a CEO of my business I sometimes think about "Mastery" and what this means.
- How does one define Mastery?
- How does one reach Mastery?
- How can I hire people who have reached the level of Mastery?
- How can I train or support training to help employees reach Mastery?
- What kind of training does it take to reach Mastery?
- How important is mastery and why the hell does this even matter?
Okay, you get the picture. In the book by Malcolm Gladwell titled Outliers: The Story of Success I understand (I have not read this one yet) that Malcolm says it takes 10,000 hours to reach mastery. This makes sense to me but makes me think about that 10,000 hours. So let's say you have 10 or 20 years of selling or any other skill under your belt, does that make you a master? Let's dig in a bit…
As CEOs we know how important sales are to our overall success. However struggling with hiring the right salespeople or with trying to improve weak salespeople can be quite a challenge. Have you ever hired a salesperson that didn’t work out, even though you were sure they would? Or do you need stronger salespeople to combat how difficult selling has become in 2014? So what do you do?
Well if you answered yes to some of the above questions, then this Webinar will provide you with the information to help you identify and select those very salespeople. I'd recommend you spend 45 minutes learning of a tool that could change your life forever… at least in the sales hiring part of your life. Imagine if you never hired a weak salesperson again… what would that save you in headaches and in cold hard cash? I'm betting a lot.
Have you ever set sales growth or business growth goals and missed them? Hell, maybe you miss them time-and-time again. Have you ever struggled to figure out why that is? Could it have anything to do with organizational health?
If you write and publish content for your website and blog or just send out a monthly newsletter how often do you really think about your audience? Do you simply send out product and feature updates or have you identified what your best customer looks like, who they are and what topics they are interested in? Do you know how to attract more of your best customers? Have you thought about customer retention and customer lifetime value as ways to define who your best customers are?
Trying to figure out how soon you can recoup Marketing ROI on an $x investment and when this becomes a problem.
As a CEO it is very important to understand ROI. Just to be clear ROI stands for Return On Investment. It is very important to be buying based on thoughts of the returns you will get. However if you jump too quickly into calculations there is a good chance you will miss the opportunity.
CEO Marketing Mistakes
So we are in the midst of planning 2015, and in the thick of the Christmas/Holiday Season I thought I would throw out a challenge…
All I want for Christmas is…
20 new clients
in revenue growth.
I want to help you go from
GOOD… to GREAT… to F@%K YEAH!
Every business has a variety of customers… some are quiet and appreciate what you do or provide; some are annoying and constantly asking for things outside of your agreement; some are profitable and some are not. Do you know who your best customers really are?
If not, perhaps it's time you give it some thought. A little bit of work in this area can provide you with some clarity and focus that can help you land more "best customers" and avoid customers that can cost you money versus make you money.
You are a growing company and you have a few salespeople.
As the company grows you feel you need to step out of managing the sales team, so you can focus on bigger picture items to run and grow the company better.
So what do you do?
Often CEOs decide that the best solution is hire inside the company. This is respectable and sometimes a great solution. However make sure you understand what success in the sales manager role looks like before you hire or promote an employee to this position.