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Did you crush it or do you need to do an autopsy to find out what happened and why so many deals failed to close as expected?
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This is a big question that must be answered in a few ways. The first problem people make when doing a search for help for a website redesign is putting someone on the clock to do RESEARCH for web design companies. Typically these people are not seasoned business people so they are looking for someone who can create a beautiful website. The next thing they do is contact several design firms getting pricing.
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I've had a happy surprise today.
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This is the second in a series of articles around Lead Generation Tips.
We like to use funny sayings down here in the south. Lipstick on a pig means: its a waste of time to make superficial changes in order to disguise a product's true nature. Common sense to be sure, but it's lost on so many companies when it comes to brand positioning.
You know the movie where Kevin Costner builds the baseball field and soon meets his dad and has superstar ball players of the past playing on his field.
That's a good question. Let me share a story to help clarify my thoughts on this. I am working with a client right now and we have changed directions a bit from our previous marketing consulting strategy. Today we are focused on vertical markets. SLC Bookkeeping found a client that seemed fun, profitable, and easy to work with and we decided to go after more of these prospects.
To me marketing's number one goal needs to be… effective lead generation. Without quality leads the sales team is unable to close more business and this hinders future marketing investment and continued brand development.
Keep in mind this is a small start up that needed some drastic help to look much more professional. He had some sort of godaddy built website or some equivalent template site. The site had 3 or 4 pages. All of them were very "me" focused talking about hiring this company, request info and included data collection forms. There was truly nothing of value on any page for the visitor. Beyond this it was built so poorly that it was not going to get found in search engines. So you can see they broke some of the biggest rules for online marketing…
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