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Sales Review: How's Your Second Half Lead Generation Look?

  
  
  
  
Does your website generate enough quality leads for your sales team?

If you're on a calendar year basis you've finished Q2 so the first Half is in the books. How'd you do?

Did you crush it or do you need to do an autopsy to find out what happened and why so many deals failed to close as expected?

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10 Tips on How to Shop for a Website Firm or Website Redesign

  
  
  
  
Inbound Marketing ROI Calculator Strategy

How do you know if you need a website redesign?

This is a big question that must be answered in a few ways. The first problem people make when doing a search for help for a website redesign is putting someone on the clock to do RESEARCH for web design companies. Typically these people are not seasoned business people so they are looking for someone who can create a beautiful website. The next thing they do is contact several design firms getting pricing.

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5 reasons I'm happy Google Keywords are dead! Goodbye Keyword Data

  
  
  
  
google keywords are dead

Breaking News!

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Lead Gen / Web Design: New site brings in leads on the first day!

  
  
  
  
Braveheart Sales website

I've had a happy surprise today.

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Lead Generation Tips: Create a clearly defined Goal you want to hit

  
  
  
  
Inbound Marketing ROI Calculator

This is the second in a series of articles around Lead Generation Tips.

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Before you start Branding: Determine Your Brand Position

  
  
  
  
branding without positioning is putting lipstick on a pig

You can't put lipstick on a pig.

We like to use funny sayings down here in the south. Lipstick on a pig means: its a waste of time to make superficial changes in order to disguise a product's true nature. Common sense to be sure, but it's lost on so many companies when it comes to brand positioning.

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If you build it, WILL THEY COME? - Website Design & Marketing Tip

  
  
  
  
field of dreams

So you may have seen the movie Field of Dreams with the lesson "Build it and they will come".

You know the movie where Kevin Costner builds the baseball field and soon meets his dad and has superstar ball players of the past playing on his field.

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Target Market, Demographics, Buyer Personas & Building Relationships!

  
  
  
  
SLC Bookkeeping gets and article in the Dynamic Yoga News!

How important is it to understand your target market, define customer demographics and create buyer personas?

That's a good question. Let me share a story to help clarify my thoughts on this. I am working with a client right now and we have changed directions a bit from our previous marketing consulting strategy. Today we are focused on vertical markets. SLC Bookkeeping found a client that seemed fun, profitable, and easy to work with and we decided to go after more of these prospects.

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Lead Generation Tips: An Overview of Business Growth

  
  
  
  

When it comes to business growth there are two area every business must master: Sales & Marketing.

To me marketing's number one goal needs to be… effective lead generation. Without quality leads the sales team is unable to close more business and this hinders future marketing investment and continued brand development.

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A great website design can't solve your sales problems

  
  
  
  
hailstaff website redesign

I was talking to a client the other day and he told me he was frustrated with his website performance.

Keep in mind this is a small start up that needed some drastic help to look much more professional. He had some sort of godaddy built website or some equivalent template site. The site had 3 or 4 pages. All of them were very "me" focused talking about hiring this company, request info and included data collection forms. There was truly nothing of value on any page for the visitor. Beyond this it was built so poorly that it was not going to get found in search engines. So you can see they broke some of the biggest rules for online marketing…

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If you are looking to Stand Out in a crowded marketplace by building a strong brand, then this is the eBook for you.

 
What the eBook offers
  • ideas on what branding is
  • 7 criteria for a good name
  • 3 questions to answer when building your brand
  • Several other tips and tools to better understand how branding works
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