Louise David, owner of copymojo!, named Dale Berkebile of Brandwise– Expert in Advertising. Louise posted this question to the people using LinkedIn.
“What’s your approach to marketing your business? Blogging, Networking, PR, advertising and or straight up Direct Marketing?
I am interested to understand how you market your business, and how
valuable the different approaches are to you in terms of cost
effectiveness, time effectiveness and lead generation. Do you use a mix
of approaches, or just one? Are you more wary of one type of marketing
approach than another?
If you have a moment to give me your insight into making the best of a
small marketing/communciation budget I would be most interested.”
Dale’s Answer to this Question:
This was selected as Best Answer
Louise,
The key here is knowing your customers and focusing in on their needs.
Ask yourself what’s in it for them? Define their true problems and how
you can solve those problems and then market in mediums that will best
reach your customer/prospects. It is better to start here than just
start advertising or networking somewhere hoping this will generate new
business.
Marketing revolves around your customer and prospect. If you meet
their needs first and understand where they are then you can start your
marketing process and start and integrated marketing approach adding
multiple mediums (direct mail, trade shows, online, etc.) to reach the
audience.
We help our clients define the mix of their marketing, but it all
revolves around doing the leg work first to define their best or most
profitable customers and then we develop a strategic plan of attack
from there. As far as which medium to use, any medium can be successful
if used correctly and if it meets the needs of the audience.
We like starting with a strong company name, develop a great logo,
create a corporate identity package (business card, letterhead, env.,
note cards, etc.), start building an SEO focused web site including a
blog. These items are good for most any company/industry. Then we
advise our clients to network through industry related organizations,
chambers or other business groups. Lastly, we add to the mix direct
mail, email campaigns, press kits / sales collateral, trade show
exhibiting, PR, advertising.
Oh, maybe one thing you would want to make sure of in your future
marketing is look for mediums that are easy to track the success –
direct mail, email, online marketing.
I hope this information helped and we wish you much success in whatever direction you take your marketing.
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Dale Berkebile cited as Expert in Advertising.