Lead Generation Tips: Create a clearly defined Goal you want to hit
This is the second in a series of articles around Lead Generation Tips.
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Lead Generation Tips: An Overview of Business Growth
When it comes to business growth there are two area every business must master: Sales & Marketing.
To me marketing’s number one goal needs to be… effective lead generation. Without quality leads the sales team is unable to close more business and this hinders future marketing investment and continued brand development.
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A great website design can’t solve your sales problems
I was talking to a client the other day and he told me he was frustrated with his website performance.
Keep in mind this is a small start up that needed some drastic help to look much more professional. He had some sort of godaddy built website or some equivalent template site. The site had 3 or 4 pages. All of them were very “me” focused talking about hiring this company, request info and included data collection forms. There was truly nothing of value on any page for the visitor. Beyond this it was built so poorly that it was not going to get found in search engines. So you can see they broke some of the biggest rules for online marketing…
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Announcing Inbound Growth – a Sales & Marketing event in Fort Worth!
So I see inbound marketing and sales events happening all over the US (globally actually).
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How to manage website photos for SEO & website visitor usability
There are a few things you really need to know about the use of images or photos on your site.
If we work with a client, build their website and then hand over the keys… often times they will run into problems managing their images. Let me give you an example. I recently built a restaurant website. This client was paying for SEO and paid a web designer to develop the previous site. Sadly the site was nothing more than a digital brochure site with 8 pages and no blog, and really no way for the client to manage the site. Obviously we changed that by building the site on wordpress giving the client the ability to manage things. The current site now has 107 pages, mostly descriptive menu meal item pages and full menu listing pages. These pages are great for SEO, but can be great for customers (visitors to the site) as well. That is if things are managed properly.
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Pinterest vs. Inbound Marketing: Is DIY the best route?
So the other day my wife and I are laying around and talking. She picks up her phone and starts scrolling through Facebook updates. Then from out of no where she starts laughing uncontrollably.
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The Power of Keywords: Zero to 2000+ organic visits in 7 months
I’m not a big SEO Freak…
As a matter of fact I often disregard SEO to areas I consider more relevant… creating remarkable content. Sometimes the right articles hit on hot keywords and things just blow up. It is important to understand your audience though and what they want or are searching for. Sometimes this can be done strategically and sometime is is a nice happenstance.
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Brand Asset Theft: What to do when someone steals your web content
Yesterday I had an interesting thing happen. I had Matt Roberge from SLC Bookkeeping contact me with an interesting question. His question went something like this…
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Demographics, Geographics, Psychographics: help build buyer personas.
In today’s fast-paced, ultra-competitive business environment, marketing is more important than ever.
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M. Roberge asked: How important is branding for a small business?
So we started asking questions as part of what we do on our social accounts in order to engage with people and offer better tips. So this is what I put out there this morning:
M. Roberge asked: How important is branding for a small business? Read More »