Dale Berkebile

10 Tips on How to Shop for a Website Firm or Website Redesign

How do you know if you need a website redesign?

This is a big question that must be answered in a few ways. The first problem people make when doing a search for help for a website redesign is putting someone on the clock to do RESEARCH for web design companies. Typically these people are not seasoned business people so they are looking for someone who can create a beautiful website. The next thing they do is contact several design firms getting pricing.

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DFW Hubspot Users Group – Planning Your Inbound Strategy for 2014

Hey everyone… we are back to building the Dallas / Fort Worth Hubspot Users Group.

The group is coming on strong with some new help and support from Chris and Bethany Handy of ThinkHandy. I personally am excited to have their help. Another great thing I am excited about is Hubspot’s participation. In the past we had a virtual meeting with a Hubspot Rep, but at this great event we are getting a physical person… Nick Salvatoriello.

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Why… do I do, what I do? Why should you care?

I am creating a video series called WHY. This is the first episode.

Ok so here’s the deal… as I am working on solving my own problems with business growth, sales, marketing and the like. Because of this, I thought I would create a video series where I talk about all this stuff. My goal is to be transparent. I am going to be sharing insights and information that no one wants to talk about. I’m going to give you the honest truth as I know it today.

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SLC Bookkeeping: Brandwise client gets noticed for marketing skills

I’m always excited for client’s when they get picked up by the news, digital papers or on a blog(s).

Today I was notified that one of my clients, SLC Bookkeeping attended a webinar based on Marketing for Accountants. Afterwards Matt Roberge the owner of SLC Bookkeeping had a call with the presenter of the webinar to talk shop (…well and the state of marketing in the accounting world).

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Brandwise speaking about Email Marketing at Staples on University Dr.

Constant Contact recently partnered with Staples to provide educational events to the local community.

I have been asked to do a presentation titled The Power of Email Marketing on Wednesday the 25th from 9:00 am to 11:00 am. If you live in the Fort Worth area and have been wanting to learn more about how to do email marketing, why not try this free course. In the two hours we will be cover a ton of useful tips and tricks to improve or even set up your first email campaigns.

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Target Market, Demographics, Buyer Personas & Building Relationships!

How important is it to understand your target market, define customer demographics and create buyer personas?

That’s a good question. Let me share a story to help clarify my thoughts on this. I am working with a client right now and we have changed directions a bit from our previous marketing consulting strategy. Today we are focused on vertical markets. SLC Bookkeeping found a client that seemed fun, profitable, and easy to work with and we decided to go after more of these prospects.

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