There are several times I run into business owners to look to cut costs by trying their hand at design, marketing, web programming and many other projects related to sales and marketing. These DIYers (Do It Yourselfers) are saving a bundle up front, but in the long run it is costing then more than they know or understand.
How much are DIY marketing projects costing you? Read More »
Could it be that marketing and sales biggest problem is that it really doesn’t take anything to become a marketer or sales person. Granted many marketers can go to school for marketing and get and MBA, but there are also many people who are not trained. Just a self-proclaimed “Marketing Expert” or a self-proclaimed “Sales Expert”, that’s all it takes. In sales case, there really isn’t a college or university offering sales training or diplomas.
Marketing/Sales Issue – educated, certified or self-proclaimed experts Read More »
Today I was checking out linkedin and I connected with someone who requested a connection. Linkedin dropped me into the people you might know section so I started looking for any quick connections I should have. I saw a designer I used to run into about 9 years ago when I was new to Fort Worth and networking like crazy to drum up new business.
Why some companies never make it big – mindset! Read More »
Today I am reviewing everything I’ve done over the last 13 year. On April 1st, 1999 I was in a position to start-over to start fresh and create whatever I wanted. This is the day I officially started my company full time. I was 27, and I am now 40 years old. In the early days I was on-fire and excited to make my way in the world. I wanted to create the top design firm in the world… but what does a 27 year old know about that?
Why branding doesn’t work for most companies! Read More »
In today’s marketplace things are getting more and more competitive everyday. Now with inbound marketing allowing small businesses to compete on a global scale and leveling the playing field against the big dogs in business, how are they able to compete with all the clutter?
Is inbound marketing enough? Read More »
When it comes to running a business you need to understand how to survive in the early days. The first few years you may need to watch your cash flow to predict healthy days in the future. One thing I will tell you though is the number one thing all business owners need to learn to do is sell. For some this comes naturally, but for most it is a challenge. For the ones that it does come natural to I would bet some professional training would help you improve your game. Honestly wouldn’t even a 10% improvement be great for a decent sales person?
Business start up financial advice: Cut Costs or Make More Money? Read More »
Tonight I was watching The Voice. As some of you will know, I am a huge music buff although this isn’t my typical music selection. It is interesting to see how musicians are chosen and how some musicians learn to step it up and go into a competition against different type of artists. Similar to the hip-hop mc going up against the country duo singing I Can’t Get No Satisfaction. This was good and unique and the hip-hop artist pulled it off!
Twitter goes mainstream with the power of the Hashtag on TV! Read More »
I thought this was a really good infographic about the explosion of inbound marketing. It is good for people to know and understand inbound, but it is still important to look at the ROI. Have you seen this free webinar – Maximize Your Hubspot ROI by Integrating Your Sales & Marketing? Sign up now, only a few hours left!
Inbound Marketing 2012 infograpic – good, but what’s the ROI? Read More »
Yesterday we went into depth about what a marketing one-night-stand is. If you haven’t read this article yet, you may want to check this one out as well – Why a marketing One-Night-Stand doesn’t work!
The way to avoid the marketing one-night-stand is to know that, yes you do need marketing to help bring you new business. Keep in mind though that marketing is never a silver bullet. It is something you need to do regularly.
How to get over the marketing one-night-stand Read More »
Have you ever been doing your monthly books and noticed, or had your bookkeeper/accountant come up and tell you that, things are not looking good?
Business is down and bills are up. What do you do? A lot of times this is when companies turn to marketing. They start going out looking for opportunities for new business and eventually a tart will pass by and it just looks too good not to jump on.
Why a marketing One-Night-Stand doesn’t work! Read More »