When it comes to sales and marketing, it is very important to know who you are going after, speaking and selling to. Why is it then that many companies struggle in this area? What are the main things you should be using to help define your customer?
How to define who your best target customer is – sales & marketing Read More »
I read a great article this morning on the New Era of Design. I found it quite interesting for a few reasons. Mostly though, because it brought up how design is more than just a pretty face or the aesthetics of designing a website or a logo or whatever. It includes process design, service design and usability design, which sometimes are greatly overlooked.
Design is more than a pretty face Read More »
Over the last 8 or 9 years Brandwise has been doing email campaign marketing. In this time we have used a few different email programs, but mostly focused on Constant Contact. 5 or 6 years ago we became a Constant Contact Partner and early in 2012 we were asked to become a Local Expert for Constant Contact. This means we will be doing regular speaking engagements locally to promote the power of email marketing.
Dale Berkebile recognized as Fort Worth Email Marketing Local Expert! Read More »
If you are a sales person, a sales manager, a business owner or a CEO you might want to take this survey and have your whole sales team take it separately. Once we collect all the data you will also be included to get one of the first copies of the reported findings.
Social Sales Survey has started. Please take 3 minutes to answer. Read More »
In the 90’s I remember how important it was to make sure 90% of your website design was above the fold and laidout for either 640×480 or 800×600 pixel dimensions. Then we moved into the 21st Century and many monitors started becoming 19″ and larger which allowed us to edit the dimension size of websites.
Is your website design optimized for 80% of your site viewers? Read More »
I have partnered with a few marketing and sales firms to ask this very question. We are creating a questionnaire and a report of the findings and asking professionals like yourself to participate. What questions would you like to see answered?
Calling all salespeople using social media as part of sales process Read More »
You’ve probably heard business owners and CEOs talking about the catch 22 issue with hiring sales superstars. You know the old… “When we get some more cash on hand I’ll get a GOOD sales person!” And in the meantime you’ll do what?
What to do when you can’t afford sales superstars… Read More »
Over the years we have done a few ecommerce shopping cart related websites. As a matter of fact before I started Brandwise, I worked for a large corporation that did nothing but ecommerce websites. Anyhow, although we have experience doing these sites, they seem to be peppered over the years. Recently though there has been a shopping frenzy on shopping carts and ecommerce websites.
Shopping frenzy for shopping cart & ecommerce websites. Read More »
Go Big or Go Home – a lifestyle, part of the brand not a cute saying! Read More »
