Dale Berkebile

You can’t manage what you don’t measure – importance of Analytics.

It is funny how important measurements can be. CEOs want to measure the success of the business, CFOs want to measure the top and bottom line. The sales team measures how many calls or meetings they have and how many leads the marketing team gets them. The marketing team measure a lot of things ROI, Reach, Followers, Visits, etc. but they also need to measure how many deals the sales team closes from the leads they are generating. You can’t manage what you don’t measure needs to become the thought process of everyone in business.

You can’t manage what you don’t measure – importance of Analytics. Read More »

Inbound Marketing vs. Outbound Marketing – excellent infographic!

We have talked about how inbound marketing is changing the game with marketing and even wrote an article about it in September of 2009, entitled Inbound Marketing vs Outbound Marketing (infographic not included). Now, more than 2 years later, inbound marketing is really starting to gain traction. As a matter of fact we do not take on any outbound marketing for clients unless they currently have an inbound program in place. Wow, how times have changed!

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We do NOT sell websites! We do sell SUCCESS!

Over the years I have gotten people calling us time and time again looking for some project based work. You know something like a website, logo design, brochure, etc. You know a one off item.

In the past we did take on this type of work. I am sad to say that those days are long gone. Here is the deal my company is all about building brands. It take time to build a brand, it is not a one website build and done type thing. A brand take time and commitment and ongoing marketing efforts. Although we do all the items, we only do them in order to accomplish the bigger goal of building a successful company and then turning that success into a strong brand.

So if you are looking for a logo design or a website design or a direct mail campaign, then we are happy to help you out, but only if these items are focused on the bigger picture of building a solid brand. If you want to guarantee your success in business you must develop a marketing strategy that can build leads for your sales team. If you have a strong sales team, then we can help deliver the lead gen., but this is something that takes time and gets better over time like a fine wine.

As a matter of fact, we not only do not take on project based work, but we also do not take on clients looking for less than $100K in growth annually. If you want to grow $100K to $5 million a year annually then you might want to give us a call. This is the area we are able to service well. Since it will cost several tens of thousands of dollars to get started building a brand, we tend to not be a good fit for all small businesses or start-ups.

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How to apply SMARKETING now, to explode 4Q sales goals!

We have 10 slots left for a free SMARKETING consultation. We will fill these last slots pretty quickly so sign up today! This consultation will deliver a SMARKETING evaluation. That’s right you will get 30 minutes with a marketing expert and a sales expert. In this call you will learn what it would be like to knock it out of the ballpark by applying a strong Sales Strategy and an effective Marketing Campaign that include measurement tools.

How to apply SMARKETING now, to explode 4Q sales goals! Read More »