Introduction to B2B Buyer Personas & Creating a B2B Buyer Persona Course

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Course Information

Course Instructor

Dale Berkebile Dale Berkebile Author
 

Introduction to B2B Buyer Personas and Tips on Creating a B2B Persona

$599.00

Get clearer in your Business-to-Business (B2B) marketing efforts today. The key to marketing success starts with understanding who your ideal target audience is. The more laser-focused you can get, the more success you will have. That’s what a Buyer Persona will help you do – get more clear and have more success.

If you want to better understand what a Buyer Persona (avatar, target audience) is, why it is important, and how to create one then this is a great introduction course for you.

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Welcome

Welcome
Lesson 1 of 1 within section Welcome. You must enroll in this course to access course content.

How To Create a Buyer Persona

What are Buyer Personas?
Lesson 1 of 5 within section How To Create a Buyer Persona. You must enroll in this course to access course content.
What are Negative Personas
Lesson 2 of 5 within section How To Create a Buyer Persona. You must enroll in this course to access course content.
How Can You Use Buyer Personas?
Lesson 3 of 5 within section How To Create a Buyer Persona. You must enroll in this course to access course content.
How To Create a Buyer Persona – w Overview of Sample Sally Persona Example
Lesson 4 of 5 within section How To Create a Buyer Persona. You must enroll in this course to access course content.
Create Your First Persona
Lesson 5 of 5 within section How To Create a Buyer Persona. You must enroll in this course to access course content.

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