Dale Berkebile

The Pulse Network: Frank Belzer talks Sales Shift at IMS!

Are you a CEO? Are you a Marketing Manager? or Are you just a Marketer?

It dosen’t matter which category you fit into (CEOs should be aware of IMS and Frank Belzer), you should be going to or being sent to IMS. This is always an amazing trade show/learning event. If you are unfamiliar with IMS, check out IMS here. Or register for IMS 2013 NY here!

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Can the power of compound interest be applied to marketing?

The power of compound interest is great in theory, but… why do so few people use it to their advantage?

Is it because we always tend to be looking for the quick fix, the big windfall, the silver bullet? Or is it just because we are all too lazy and or impatient to do the little things that it takes to create the compounding effect? I’ve read a book called The Slight Edge. In this book they talk about how the small items are easy to do, but they also are just as easy to not do. I think this is the case for both money, marketing and sales. People struggle everyday with the small things and so we miss big wins. Because we do not commit to getting the ongoing small things done every day, every week, every month, every year we do not become the millionaire or a marketing thought leader or the sales rainmaker.

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Infographic: Best & Worst Times to post on Social Media

I love infographics. But sometimes must question if they are accurate.

This one gives some great tips. I like the direction this infographic is taking, but I’m not sure all the data is 100% accurate. I wonder if this reflects certain kinds of businesses. For example B2B vs B2C… are all these tips relevant for both? What about the porn industry, do you think they post durring business hours? Not that this was meant for the porn industry, but this may change the game depending upon your industry.

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How many LinkedIn connections have you turned away today?

Linkedin is a powerful tool. Are you taking advantage of it’s power?

I have been prospecting a lot recently and so this has stirred up many connection requests in Linkedin. Do you get people wishing to connect to you all the time? I didn’t have this happen to often before I was doing a lot of online prospecting. Maybe I got one every few months, or a handful a year… max.

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Inbound Marketers have you tried creating a marketing testing ground?

Typically my articles are focused towards CEOs and Business Owners. Today they will learn something, but the true knowledge we be relevant to Inbound Marketers.

So let me start by giving a breakdown of how things work in the industry. Often times someone learns Inbound Marketing online or through organizations like Hubspot or SEOmoz or other sites. What happens is eventually these people start their own “inbound marketing” firm or it could be someone inside a firm learns this stuff and becomes an “inbound marketing expert”. Either way things often break down the same way.

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