Dale Berkebile

It takes more than inbound to engage your Qualified A+ Leads.

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Are you trying to go after only A+ prospects? Are you tired of all the B and C clients?

This is understandable. I too only want to spend my time with quality people that I can really help. Just because you can help them though does not make them a good fit. Let’s say you have a Peak 90 list of your top A+ prospective clients… this doesn’t mean you are going to reach these people, that they are a good fit or interested in you. Sure you may have a website, heck you may even have a linkedin profile and a blog. If your Peak 90 do not read or subscribe to your blog or they aren’t connected to you on Linkedin, what does it matter? You might as well save you time and money.

It takes more than inbound to engage your Qualified A+ Leads. Read More »

Marketing Strategy: What are you doing to build your blog following?

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You’re doing a great job driving traffic to your website. People read your blog, but how many subscribe?

Often inbound marketers look at numbers and analyze traffic, leads and the like. Sometimes blog subscribers is an overlooked area. I must admit there are probably some areas where we could improve in this area. We do however try to use “subscription forms” on all or at least the most popular pages of our site.

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Cold Calling or Inbound Marketing? or maybe BOTH!

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Somehow today I ran across an article entiteld:

Why Cold Calling Is A Waste Of Time (And What You Should Be Doing Instead)

You can read it here. Anyhow, I found it kind of funny for two reasons: 1. I just finished a post about a Brandwise article being promoted in Spain and now I am promoting an article from Ireland, and 2. because this article shares many of Hubspot’s theories on inbound marketing. So this article sounded a little canned to me, but none the-less it is a good article.

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Happy to have Brandwise ROI message translated & promoted in Spanish!

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No more problems calculating direct mail roi - check out free ROI calculator!

Today I noticed a Spanish company sharing our message on how to get the best rate of return on your direct mail for better ROI. Thanks @ImpactoMD! As you may have noticed from the above twitter screen shot we are now being spread to Spain and other global locations. It is pretty cool seeing someone promoting you in another language.

I do not speak spanish so I needed to take the phrase… Dificultades para calcular el ROI en tu campaña de buzoneo? Ya no. Atención a este método!  …to Google Translate in order to find out the kind words @ImpactoMD was sharing. For those of you not able to read Spanish, here is a rough translation:

Difficulties in calculating the ROI on your mailshot campaign? Not anymore. Attention to this method!  via

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How are you monetizing your inbound marketing?

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What is the real goal of a website, inbound or any other form of marketing? Generating cash and a lot of it, right?

If this isn’t your goal then congratulations, you may have easier goals to hit. If however you report to your CFO or CEO and they keep asking to see the results, what can you do? Well there is one thing you can do you can get more strategic with your inbound marketing.

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