June 2013

A great website design can’t solve your sales problems

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I was talking to a client the other day and he told me he was frustrated with his website performance.

Keep in mind this is a small start up that needed some drastic help to look much more professional. He had some sort of godaddy built website or some equivalent template site. The site had 3 or 4 pages. All of them were very “me” focused talking about hiring this company, request info and included data collection forms. There was truly nothing of value on any page for the visitor. Beyond this it was built so poorly that it was not going to get found in search engines. So you can see they broke some of the biggest rules for online marketing…

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How to manage website photos for SEO & website visitor usability

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There are a few things you really need to know about the use of images or photos on your site.


If we work with a client, build their website and then hand over the keys… often times they will run into problems managing their images. Let me give you an example. I recently built a restaurant website. This client was paying for SEO and paid a web designer to develop the previous site. Sadly the site was nothing more than a digital brochure site with 8 pages and no blog, and really no way for the client to manage the site. Obviously we changed that by building the site on wordpress giving the client the ability to manage things. The current site now has 107 pages, mostly descriptive menu meal item pages and full menu listing pages. These pages are great for SEO, but can be great for customers (visitors to the site) as well. That is if things are managed properly.

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