August 2012

Business Definition: Fortune 100, 500… and a great branding strategy!

Here’s a breakdown / definition of what it means to be a Fortune 100, 500 or 1000 Company and how it ties in to branding genius.

Being a small business I hear the term Fortune 500 being thrown around all the time. As a matter of fact, I read an interesting article this morning by Rick Roberge titled: Are you a Sales Fraud? The article points out how one person could be out of their league trying to jump to a Fortune 100 sales strategy from a $10 million average client revenue position.

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How your online brand reputation can hurt your business!

So I have been kicking around changing our phone service. Our internet company has a bundel package deal and was preasuring me to switch. When I talked to my phone provider to look for opportunites to compete or lower our prices, somehow I got on a call with Preferred Long Distance. Maybe it was lucky timing or maybe they have some tie with my current provider, although they said they were an AT&T rep.

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