June 2012

Marketing Strategy: What are you doing to build your blog following?

You’re doing a great job driving traffic to your website. People read your blog, but how many subscribe?

Often inbound marketers look at numbers and analyze traffic, leads and the like. Sometimes blog subscribers is an overlooked area. I must admit there are probably some areas where we could improve in this area. We do however try to use “subscription forms” on all or at least the most popular pages of our site.

Marketing Strategy: What are you doing to build your blog following? Read More »

Cold Calling or Inbound Marketing? or maybe BOTH!

Somehow today I ran across an article entiteld:

Why Cold Calling Is A Waste Of Time (And What You Should Be Doing Instead)

You can read it here. Anyhow, I found it kind of funny for two reasons: 1. I just finished a post about a Brandwise article being promoted in Spain and now I am promoting an article from Ireland, and 2. because this article shares many of Hubspot’s theories on inbound marketing. So this article sounded a little canned to me, but none the-less it is a good article.

Cold Calling or Inbound Marketing? or maybe BOTH! Read More »

Happy to have Brandwise ROI message translated & promoted in Spanish!

No more problems calculating direct mail roi - check out free ROI calculator!

Today I noticed a Spanish company sharing our message on how to get the best rate of return on your direct mail for better ROI. Thanks @ImpactoMD! As you may have noticed from the above twitter screen shot we are now being spread to Spain and other global locations. It is pretty cool seeing someone promoting you in another language.

I do not speak spanish so I needed to take the phrase… Dificultades para calcular el ROI en tu campaña de buzoneo? Ya no. Atención a este método!  …to Google Translate in order to find out the kind words @ImpactoMD was sharing. For those of you not able to read Spanish, here is a rough translation:

Difficulties in calculating the ROI on your mailshot campaign? Not anymore. Attention to this method!  via

Happy to have Brandwise ROI message translated & promoted in Spanish! Read More »