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Trade show marketing campaigns build brand awareness and help your sales team generate and qualify leads.

Trade shows are a great way to get in front of your audience, do presentations and qualify leads. It is hard to generate and qualify more leads in such a short period of time.

Livingston Siegel banner display for trade shows and presentations.

Posted by Dale Berkebile on Wed, Jul 01, 2009

Livingston Siegel Associates Banner Display image

Livingston Siegel Associates (LSA) got a great deal on a banner display and needed some help with the design. Brandwise helped LSA create a flexible design to focus on multiple uses of their new banner.

Since they wanted to use this banner for multiple presentations, we wanted to establish LSA as a leader in their industry (personal and executive coaching). We decided to keep things simple by using a bold headline to grab peoples attention and then recommended using handouts and the presentation to be focused on the topic of the presentation. This banner also allows LSA to do smaller trade shows with ease.

By keeping things bold and simple it is easy to read at a distance and will stand out when moving past the banner while at a show. This design helped re-enforce the LSA brand, gave a professional design and added the flexibility LSA needed from their banner display.

Tags: Trade Show Banner Stands

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