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Logos, Logotypes and Marks - a must have for identifying & positioning your business.

The Enilon Group - logo design for a new start-up.

Posted by Dale Berkebile on Thu, Jun 11, 2009 @ 10:25 AM

Enilon Group logo image

Two business colleagues were leaving their former internet employer and getting back to owning their own company. They needed to convince new prospects that they were a trust-worthy internet company and allow past relationships to know they were serious about their start-up. They developed the name Enilon and needed a logo to create their new image.

Brandwise developed a clean professional logotype along with a mark that can be used with or without the logotype. We chose strong type styling and used red to grab attention and make the logo bolder.

Enilon has become quite successful in their first few years. They have really embraced their new brand and continue to use it very well. Enilon has established credibility with clients/prospects and gets compliments on their identity at sales meetings/networking events.

Tags: Brand Building, Positioning, Logo Design, Logos, Brand Development, Branding

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