Jetta Operating Company, Inc. is a private oil and gas company. After going through some company changes, Jetta decided they needed a new face for their new direction. Brandwise helped them recreate a brand that was strong and focused on this new phase.
Since Jetta has been established for a while we needed to keep a similar look to their logotype (typeface) but update it a little. We then added the diamond "J" mark to give it an even more customized feel.
In order to bring the concept of oil drilling into the logo in a very simple, abstract and conceptual way we decided to show levels in the diamond obviously representing the earth's various levels that are needed to be drilled through to reach oil. The black bottom layer worked well to represent not only oil, but also to keep the image bottom heavy keeping it from feeling tipsy.
Jetta is a class act and now they have a top-notch logo that re-enforces their quality business.