Direct Mail ROI Calculator image

Guarantee your success by working the numbers before you get started or spend any money.

Calculate Return On Investment for your Direct Mail and E-mail Campaign.

Answer all 5 of the "Input" questions and then hit the submit button to get your results. We added some random numbers to give a basic idea of what this info may look like. Give it a try by adding your realistic campaign numbers. Click here for more tips on using the Direct Mail ROI Calculator.

  First Step: Input your campaign info
1.
Number of pieces
to mail / e-mail
   
2.
Total program costs $  
3.
Expected mailer
response rate
  %  
4.
Expected sales
conversion rate
  %  
5.
Expected average
spending per buyer
$
Second Step:   
Third Step: Get your Results
Number of
responses
Cost per
response
$
Number of buyers
from campaign
    Cost per buyer /
new customer
$  
  Total campaign
revenue generated
$   Cost
per piece
$  
  Return on
Investment
%
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