Download the CEO Marketing Handbook:

Understanding Demographics. Who Are Your Customers?

demographics ebook book image

Learn how to understand and think about Marketing Demographics by downloading the brand new edition of our demographics ebook!

Here is the second book in our new CEO Marketing Handbook series. This one reviews the power of understanding your customers and will start you down the path of creating buyer personas.

Whether you're just getting started with strategic marketing, making a game plan for a direct mail campaign, or trying to figure out buyer personas then this ebook can serve as your essential guide to understanding marketing demographics for CEOs.

This comprehensive guide will cover several topics including these 5:

  1. Demographics defined
  2. Why are demographics important?
  3. Why should CEOs be involved?
  4. How to get started creating demographics
  5. How to get started using demographics and several other topics.