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Branding Tips to Increase Sales

10 Tips on How to Shop for a Website Firm or Website Redesign

Posted by Dale Berkebile on Tue, Jul 08, 2014

How do you know if you need a website redesign?

This is a big question that must be answered in a few ways. The first problem people make when doing a search for help for a website redesign is putting someone on the clock to do RESEARCH for web design companies. Typically these people are not seasoned business people so they are looking for someone who can create a beautiful website. The next thing they do is contact several design firms getting pricing.

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Tags: Web Design & Development, Website ROI, Advice

Lead Gen / Web Design: New site brings in leads on the first day!

Posted by Dale Berkebile on Mon, Sep 09, 2013

I've had a happy surprise today.

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Tags: Lead Generation, Web Design & Development, Inbound Marketing, Business Development

If you build it, WILL THEY COME? - Website Design & Marketing Tip

Posted by Dale Berkebile on Tue, Aug 27, 2013

So you may have seen the movie Field of Dreams with the lesson "Build it and they will come".

You know the movie where Kevin Costner builds the baseball field and soon meets his dad and has superstar ball players of the past playing on his field.

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Tags: Web Design & Development, Inbound Marketing, Web 2.0, Web Development

A great website design can't solve your sales problems

Posted by Dale Berkebile on Mon, Jun 24, 2013

I was talking to a client the other day and he told me he was frustrated with his website performance.

Keep in mind this is a small start up that needed some drastic help to look much more professional. He had some sort of godaddy built website or some equivalent template site. The site had 3 or 4 pages. All of them were very "me" focused talking about hiring this company, request info and included data collection forms. There was truly nothing of value on any page for the visitor. Beyond this it was built so poorly that it was not going to get found in search engines. So you can see they broke some of the biggest rules for online marketing…

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Tags: Web Design & Development, Web Design, Sales

How to manage website photos for SEO & website visitor usability

Posted by Dale Berkebile on Tue, Jun 04, 2013

There are a few things you really need to know about the use of images or photos on your site.

If we work with a client, build their website and then hand over the keys… often times they will run into problems managing their images.
 Let me give you an example. I recently built a restaurant website. This client was paying for SEO and paid a web designer to develop the previous site. Sadly the site was nothing more than a digital brochure site with 8 pages and no blog, and really no way for the client to manage the site. Obviously we changed that by building the site on wordpress giving the client the ability to manage things. The current site now has 107 pages, mostly descriptive menu meal item pages and full menu listing pages. These pages are great for SEO, but can be great for customers (visitors to the site) as well. That is if things are managed properly.

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Tags: Web Design & Development, Marketing, Advice, Tips for Start-Ups

Is your website working? Use these tools and monitor 3 areas!

Posted by Dale Berkebile on Mon, Mar 18, 2013

Everyone needs a website right? Of course they do.

So with millions of people creating websites, how do you know if yours is performing? I was talking to someone the other day who was doing a lot of great things with their online marketing. They had a active blog, great use of social media so are they doing great? Yes and no.

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Tags: Web Design & Development, Marketing, Sales, Website ROI

Are you a web designer looking for HTML Hexadecimal Color Codes?

Posted by Dale Berkebile on Tue, Jul 03, 2012

Back in the 90's I remember designing websites and the importance of Hexadecimal Color Codes.

In the early days we were limited to 256 colors and so you can probably imagine what this was like. Especially since the colors were bright colors most people would never use.

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Tags: Web Design & Development

Why paying for Hubspot is better than going with Wordpress.

Posted by Dale Berkebile on Thu, May 17, 2012

For those of you running a business and questioning the best blog tools, you might want to look at a few different issues. Paid tools vs free tools. Wordpress has this great, huge user base and resources all over the web to get help. Wordpress is free so what's not to love?

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Tags: Web Design & Development, Hubspot

Is your website design optimized for 80% of your site viewers?

Posted by Dale Berkebile on Sat, May 05, 2012

In the 90's I remember how important it was to make sure 90% of your website design was above the fold and laidout for either 640x480 or 800x600 pixel dimensions. Then we moved into the 21st Century and many monitors started becoming 19" and larger which allowed us to edit the dimension size of websites.

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Tags: Web Design & Development

Shopping frenzy for shopping cart & ecommerce websites.

Posted by Dale Berkebile on Mon, Apr 30, 2012

Over the years we have done a few ecommerce shopping cart related websites. As a matter of fact before I started Brandwise, I worked for a large corporation that did nothing but ecommerce websites. Anyhow, although we have experience doing these sites, they seem to be peppered over the years. Recently though there has been a shopping frenzy on shopping carts and ecommerce websites.

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Tags: Web Design & Development, eCommerce

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