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Branding Tips to Increase Sales

Marketing Strategy: What are you doing to build your blog following?

Posted by Dale Berkebile on Fri, Jun 15, 2012

You're doing a great job driving traffic to your website. People read your blog, but how many subscribe?

Often inbound marketers look at numbers and analyze traffic, leads and the like. Sometimes blog subscribers is an overlooked area. I must admit there are probably some areas where we could improve in this area. We do however try to use "subscription forms" on all or at least the most popular pages of our site.

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Tags: Inbound Marketing, Strategic Planning

The importance of becoming a thought leader for your industry

Posted by Dale Berkebile on Thu, Jun 14, 2012

When it comes to business development there are two ways to work: from the top down or from the bottom up.

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Tags: Thought Leader, Strategic Planning

How to handle irate customers… head on!

Posted by Dale Berkebile on Tue, Mar 06, 2012

The beauty of the internet, blogs, video and social media is that customers now have a lot of power. They can go out and tell the world their story and give you bad rankings on websites and really drag your name through the mud.

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Tags: Word of Mouth, Inbound Marketing, Strategic Planning

Great infographic on when to publish blog articles & why!

Posted by Dale Berkebile on Sun, Dec 11, 2011

Strategic blogging is an interesting science. If you have ever seen any of Dan Zarrella's work or webinars, you know he is a genius at this stuff. Is it important to be this strategic? Maybe not, but is it helpful if you want to beat out your competition? You bet!

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Tags: Blogging, Blogs, Strategic Planning

More Buzz about Buzz Marketing!

Posted by Dale Berkebile on Tue, May 24, 2011

So this whole buzz marketing thing is really crazy. It is just amazing how it all works. If you read our last article- Buzz Marketing: Brand building done by external sources! then you would understand how Buzz Marketing works. Basically it is word off mouth type marketing, but now it is also done online which can easily expand the reach you are able to hit.

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Tags: Word of Mouth, Strategic Planning

Looking back in the new year - brand growth & mistakes.

Posted by Dale Berkebile on Mon, Jan 03, 2011

Every new year is a time for reflection on where you are and where you have been. After reading some articles on logos, branding and whatnot we started reviewing where we started and where we have come over the last 12 years.

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Tags: Marketing, Branding, Strategic Planning

Marketing investment = business success or failure.

Posted by Dale Berkebile on Mon, Dec 27, 2010

The end of the year is always a reminder of business of the past and planning for business of the future. When I look back over the years I remember all the friends I have made through networking and other business and personal connections. Since Brandwise has been around for the last 12 years we have seen a lot of things and can actually see some trends.

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Tags: Marketing, Branding, Strategic Planning

Business / Brand Failure vs. Success Rate

Posted by Dale Berkebile on Fri, Aug 13, 2010

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Tags: Business Success, Strategic Planning

CEO's pick for Best state to do business is...

Posted by Dale Berkebile on Thu, May 13, 2010

Chief Executive just did an article on the CEO's Pick for Best / Worst States for Business.

In 2010, Texas again ranks #1 state for business. California on the other hand came in 51 (DC was included on the list).

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Tags: Strategic Planning, Exit Strategy

Viral Marketing created via a YouTube Contest.

Posted by Dale Berkebile on Fri, Jan 29, 2010

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Tags: Marketing, Strategic Planning

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