If you have been hearing the rumblings of this thing called Smarketing now is the time to look in to the new class we are offering. I have a feeling 2012 is the year Smarketing is going to blow the doors off. I have seen many mainstream magazines already promoting this concept although maybe under other names. I have seen these articles in CRM, Sales and everyday Business magazines. You may have read our article titled Is your business development team playing football or soccer? talking about the difference between Football and Soccer and how this ties in with sales and marketing.
Branding Tips to Increase Sales
No, but they have the opportunity to now communicate and work together in a more aligned or integrated fashion. This new direction is called Smarketing! We have been applying these tactics to our own company and have recently partnered up with similar firms doing just this.
If you are a CEO of a larger corporation you probably know the issues with aligning the sales and marketing team. If you are a smaller business, you have probably had to make the tough call between making an investment in either sales or in marketing. If you have been around for a while, you may have invested in both. Maybe you invested in sales people first, and if that did not meet your expectations, you may have taken a break to recoup your losses. Then a few years later, you figure maybe we need marketing since sales idea didn't work.
If I asked you the number one problem businesses have, what would you say it was? Sales? Marketing? Something else? Well many times people will guess low sales or ineffective marketing, but could it be something else? Before starting Brandwise some 13 years ago I worked for a large corporation. One thing I noticed was the sales team and the marketing team did not communicate and work together for the betterment of the company.
I talk to a lot of CEOs and it's interesting but sad to see entrepreneurs in denial. You know the ones who say, "Nah, I do not need any help in the sales department". This is after a 20 minute conversation about how bad business is. Look, I am an expert in this area. I have run a business for the last 13 years and 12 of those years I sucked at sales. I can relate, trust me!
Over the years I have gotten people calling us time and time again looking for some project based work. You know something like a website, logo design, brochure, etc. You know a one off item.
In the past we did take on this type of work. I am sad to say that those days are long gone. Here is the deal my company is all about building brands. It take time to build a brand, it is not a one website build and done type thing. A brand take time and commitment and ongoing marketing efforts. Although we do all the items, we only do them in order to accomplish the bigger goal of building a successful company and then turning that success into a strong brand.
So if you are looking for a logo design or a website design or a direct mail campaign, then we are happy to help you out, but only if these items are focused on the bigger picture of building a solid brand. If you want to guarantee your success in business you must develop a marketing strategy that can build leads for your sales team. If you have a strong sales team, then we can help deliver the lead gen., but this is something that takes time and gets better over time like a fine wine.
As a matter of fact, we not only do not take on project based work, but we also do not take on clients looking for less than $100K in growth annually. If you want to grow $100K to $5 million a year annually then you might want to give us a call. This is the area we are able to service well. Since it will cost several tens of thousands of dollars to get started building a brand, we tend to not be a good fit for all small businesses or start-ups.
We have 10 slots left for a free SMARKETING consultation. We will fill these last slots pretty quickly so sign up today! This consultation will deliver a SMARKETING evaluation. That's right you will get 30 minutes with a marketing expert and a sales expert. In this call you will learn what it would be like to knock it out of the ballpark by applying a strong Sales Strategy and an effective Marketing Campaign that include measurement tools.
If sales are down or you just have bigger goals for revenue growth for your company, but just not sure what to do, you may be in luck. SMARKETING may be the new solution. What is Smarketing you may be asking yourself?