Branding Tips to Increase Sales
I'm not a big SEO Freak…
As a matter of fact I often disregard SEO to areas I consider more relevant… creating remarkable content. Sometimes the right articles hit on hot keywords and things just blow up. It is important to understand your audience though and what they want or are searching for. Sometimes this can be done strategically and sometime is is a nice happenstance.
Although a site uses some CSS– that does not mean that it is optimized or following web standards.
Boy today I was working on a website migration (moving from one platform to another). The first page I created, I just did a copy and paste. Wow what a mess. Every paragraph was styled (defining the fonts to display, defining color of fonts, defining size, etc., etc.). Web standards endorse a set of standardized best practices for building web sites, and a philosophy of web design and development that includes those methods. Usually this require CSS to focus on styling the page and HTML to focus only on content and no design elements.
Over the last several months we have been working more and more on SEO for our clients. Today I had a realization why. I was talking to my wife and she mentioned that my mother-in-law's TV was on the fritz. Betsy (my wife) asked her mother, so how did you get things fixed? Her mother proceeded to tell her that she threw all her yellow pages away and that she just went on google to figure out what was wrong with her current model of TV. Then she found an article that talked about this same issue and confirmed what was wrong.
It is funny how some people prospect for sales leads. Over the last year and a half we have taken our website and online marketing very seriously. Part of this has included SEO (search engine optimization) and content marketing in order to "Get Found" on search engine.