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Branding Tips to Increase Sales

Does buying all marketing feel like your being sold a bill of goods?

Posted by Dale Berkebile on Sat, Nov 17, 2012

How can the billions of dollars being spent on marketing be so ineffective?

I've been in the marketing industry for nearly 20 years. One thing I can say for sure is that 99% of marketers and marketing are total crap. Is this the pot calling the kettle black? Well, I don't think so. Honestly I'm an ad guy that hates advertising. Why is this? Because it interrupts my TV programming, my radio listening, my magazine reading and clutters up my inbox and my mailbox. The point here is this… most advertising and marketing is done blindly in hopes to find one person who will buy a product… all the while frustrating the other 10,000 people that have to put up with it. Highly targeted advertising catering to my wants and needs is great, but so rare.

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Tags: Marketing, Sales

Top 9 Brandwise Blog Articles/tools related to Sales & Marketing

Posted by Dale Berkebile on Fri, Nov 16, 2012

This is a story of growth / success and the Top 9 Brandwise Marketing and Sales articles.

Use this info to help you find the right sales and marketing people and tools.

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Tags: Inbound Marketing, Marketing, Announcements, Sales

Timing is everything when it comes to sales & marketing. Right?

Posted by Dale Berkebile on Sun, Nov 11, 2012

How many times have you been on a sales call and you get the ol' "The Timing Isn't Right" put off?

Today I read a great article by Pete Caputa titled "The Timing Isn't Right." If you are involved with sales, a business owner or head of a marketing team (especially online marketing), you will want to read this article. Pete talks about many things related to a website redesign and the timing of it, sales, online marketing strategy and the like in this article. If you have been kicking around a site redesign, you may think again after reading this article. Of course you may continue down the redesign path, but if you do and you apply the items discussed you will be much more successful with the redesign.

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Tags: Marketing, Sales

Inbound Networking: why it is important to connect offline & online

Posted by Dale Berkebile on Fri, Oct 05, 2012

How many people do you talk to each day, each week, each month? Real… in person or over the phone conversations?

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Tags: Inbound Marketing, Sales, Smarketing

Is BrandExpand the answer to all of marketing's problems?

Posted by Dale Berkebile on Fri, Aug 24, 2012

BrandExpand is a marketing methodology created to help people that are frustrated with marketing that is not working.

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Tags: Marketing, Sales, Business Development

How can a sales process help build your brand?

Posted by Dale Berkebile on Fri, Jul 27, 2012

The key to building a brand is consistency.

You need to be consistent in your marketing message, your colors, your fonts, how you use your logo, but is there more? Yes! Your brand is more than just a logo and colors, it is your client's and your prospect's gut feeling about your company.

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Tags: Sales

Can you learn sales by watching the Barter Kings reality TV show?

Posted by Dale Berkebile on Thu, Jul 26, 2012

Don't try this at home: The Hard Sell

I can really appreciate a good sales person and the selling or buying process when it is done well. As with most people though, I can and am often turned off by the hard sell approach. Wikipedia describes the hard sell like this: In advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message.

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Tags: Sales

Sales are down so get marketing! Right?

Posted by Dale Berkebile on Tue, Jul 24, 2012

There's no doubt that if marketing were done perfectly, selling would be unnecessary.

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Tags: Marketing, Sales

Value Proposition: What is the value you bring to your clients?

Posted by Dale Berkebile on Thu, Jul 05, 2012

Are you selling value or are you selling a commodity?

Very often business owners or CEOs will complain that their product is becoming commoditized in the marketplace. You know there are 10 people on this block that say they do just what we do. So in a modern world where competitors are coming out of the woodwork, how do you compete? Well the first step might be to get out of the commodity game. I do not mean changing business models, what I am talking about is a mindset. If you think you only offer commodities, then it is true and prospects can sense this.

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Tags: Sales

It takes more than inbound to engage your Qualified A+ Leads.

Posted by Dale Berkebile on Mon, Jul 02, 2012

Are you trying to go after only A+ prospects? Are you tired of all the B and C clients?

This is understandable. I too only want to spend my time with quality people that I can really help. Just because you can help them though does not make them a good fit. Let's say you have a Peak 90 list of your top A+ prospective clients… this doesn't mean you are going to reach these people, that they are a good fit or interested in you. Sure you may have a website, heck you may even have a linkedin profile and a blog. If your Peak 90 do not read or subscribe to your blog or they aren't connected to you on Linkedin, what does it matter? You might as well save you time and money.

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Tags: Inbound Marketing, Sales

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