Everyone is looking to grow sales, I get it! Focusing on sales growth seems like the way to quick wins. What is the real problem though? It is that many companies either do not have the RIGHT salespeople or the do not INVEST in growing their current salespeople.
Think about this… what would happen if you knew the strengths and weaknesses of your salespeople and the disconnect of your sales culture? Would this give you more control to grow your business? Would it give you more control to grow sales people? If used correctly, it certainly will.
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