From time to time I review past clients that are working on Hubspot's inbound marketing software. Over the last three years I must have done a few hundred projects for hubspot clients from a call to action button all the way to completely doing a site redesign, buildout on hubspot and then doing 98% of the inbound marketing for the client. So I have seen it all in this realm of online marketing. I have seen major success and major failures.
Branding Tips to Increase Sales
If you do not know these great man in advertising then you should question how much you really know about advertising. In my opinion these are some of the greats and way before my time. Their ideas however have been the foundation for many great ad people.
Yesterday I saw someone post this question to a group and it got me thinking. I would bet there are few companies that are 100% satisfied with their social media ROI. I think there are a few reasons for this. Some people look at social media as a fad and so they are not going to give it their full attention if any at all. In the webinar we put on yesterday, we referenced these people as dinosaurs. They are not really interested in change.
It is funny how important measurements can be. CEOs want to measure the success of the business, CFOs want to measure the top and bottom line. The sales team measures how many calls or meetings they have and how many leads the marketing team gets them. The marketing team measure a lot of things ROI, Reach, Followers, Visits, etc. but they also need to measure how many deals the sales team closes from the leads they are generating. You can't manage what you don't measure needs to become the thought process of everyone in business.
For those of you not used to marketing lingo we are going to clarify things for you. Direct mail is advertising including- postcards, catalogs, CD's, letters, & 3 dimensional items sent through the mail. ROI stands for Return On Investment. Basically because you can measure the results of mailings due to the responses they get from each mailing marketers, CFO's, CEO's and business owners like to know how well their marketing is doing.