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Branding Tips to Increase Sales

How to get over the marketing one-night-stand

Posted by Dale Berkebile on Thu, Mar 15, 2012

Yesterday we went into depth about what a marketing one-night-stand is. If you haven't read this article yet, you may want to check this one out as well - Why a marketing One-Night-Stand doesn't work!

The way to avoid the marketing one-night-stand is to know that, yes you do need marketing to help bring you new business. Keep in mind though that marketing is never a silver bullet. It is something you need to do regularly.

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Tags: Marketing

Why a marketing One-Night-Stand doesn't work!

Posted by Dale Berkebile on Wed, Mar 14, 2012

Have you ever been doing your monthly books and noticed, or had your bookkeeper/accountant come up and tell you that, things are not looking good?

Business is down and bills are up. What do you do? A lot of times this is when companies turn to marketing. They start going out looking for opportunities for new business and eventually a tart will pass by and it just looks too good not to jump on.

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Tags: Marketing

Branding faux pas - stealing photography to build your brand!

Posted by Dale Berkebile on Tue, Feb 14, 2012

No images were stolen to create this article: Brandwise owns the rights to the image in the header of this article. This is an example of what a stolen image looks like, notice the "X" going from corner to corner and the "shutterstock" logo as a watermark in the center of the image. Typically this means this is an unpurchased image and the user does not own the right to use it.

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Tags: Marketing, Branding

Design Personas: Are the Inmates Running the Asylum?

Posted by Carole Mahoney on Mon, Feb 13, 2012

I will be the first person to tell you I am not a brand or design specialist. Dale and I are complete opposites. Yet over the past few years working together in sales development and training, we have learned how to align sales and marketing processes into one uninterrupted and integrated smarketing process. We have become a complimentary force to be reckoned with.

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Tags: Marketing, Sales

Want to be a sales rockstar? Then use guitar music tablature.

Posted by Dale Berkebile on Mon, Jan 16, 2012

For those of you who know me well, you may know I am a music fanatic. For those that do not know me well, keep reading you'll learn soon enough. I love all kinds of music - Punk Rock, Industrial, Country (mostly outlaw country), Jazz, Electronica, Rap/Hip-Hop, Reggae, Ska, Folk, Singer/Song Writer, Heavy Metal, Classic Rock and the list goes on and on. I love it all. What I do not love though is mainstream drivel. I do not listen to the radio unless it is Pandora where I can make my own channels and vote out the crap I do not like.

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Tags: Marketing, Sales

What type of marketer are you? Right Brain vs. Left Brain Marketers!

Posted by Dale Berkebile on Thu, Jan 12, 2012

Which Brain are you when it comes to marketing? It is funny my personality probably leans towards the Right Brain originally when I started my company, but as I have owned my business for 13+ years I have become more focused on the Left Brain and learning to use it to support the Right Brain. Is this a miss-match or is it the thing that sets experts apart?

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Tags: Marketing, Infographics

If you don't know where you're going...

Posted by Dale Berkebile on Mon, Jan 09, 2012

You know the old adage "If you don't know where you're going… Any road will get you there." There are many businesses who follow this philosophy in everything they do. They may be experts at one thing and start a business but never plan what they want the future to look like.

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Tags: Marketing, Brand Development, Sales, Business Development

Does second guessing sales training hinder your success?

Posted by Dale Berkebile on Sat, Jan 07, 2012

I have been talking to a lot of people over the last few weeks, who have gone through same level of sales training. I find it interesting everyone's different perspectives on their training. I had one person tell me their training wasn't good for service firms meaning that the techniques they were learning were better for the retail type businesses. I too have gone through similar training and although my training was more in depth and a larger program, it was based on the same theory. That being said, my firm is a service business and we have succeeded with this program.

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Tags: Marketing, Sales, Smarketing

Your Hubspot website is working... Now What?

Posted by Dale Berkebile on Thu, Jan 05, 2012

I have worked with hundreds of Hubspot customers over the years and I see all walks of life and business sizes. Although I think Hubspot is great, it isn't the answer to big success. That is unless you use it effectively. I have seen companies big and small fail on hubspot. I have also seen many companies flounder and muddle around for years in mediocrity. I have even seen hubspot partners that could barely use the software and they are supposed to be experts.

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Tags: Marketing, Sales, Hubspot, Business Development

#1 Tip for sales - Have Fun! - #2 Tip look for stepping stones!

Posted by Dale Berkebile on Mon, Dec 19, 2011

This video although the lighting sucks in this video, this is proving the #1 Tip in Sales is Have Fun! If you are having fun then your prospects are having a good time. If they have a good time like these people they re going to buy. Hell, I want to send this guy a check. The homeowner is laughing so hard he can't even concentrate on what the guy is selling. As a matter of fact he is trying to find solutions to sell this guy because he is so good!

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Tags: Marketing, Sales

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