Branding Tips to Increase Sales

Does Inbound Marketing Eliminate the Need for Salespeople?
 
In a word... NO.

Inbound Marketing is not a way to replace your sales department. Instead, Inbound Marketing is one of the best ways to attract visitors to your website to convert them into leads to help your sales department close more sales.

Old media like newspapers and magazines are declining as we do more and more online as evidenced by a recent New York Times headline Print is Down, and Now Out. DVR’s help us timeshift our favorite TV shows and skip commercials. Caller ID enables us to screen our phone calls and we use voicemail to avoid talking with people we don’t know or don’t want to talk too (think “cold callers”).

If you're on a calendar year basis you've finished Q2 so the first Half is in the books. How'd you do?

Did you crush it or do you need to do an autopsy to find out what happened and why so many deals failed to close as expected?

Marketing demographics pinpoints and defines the prospective buyers (customers).

You've probably heard the term marketing demographics. It's a common term in the marketing & sales arena. Demographics can be extremely involved or very simple: It just depends on the item being sold, how advanced the product/service is or how long the sales cycle is. Not everything requires intense research a book, music, or shoes are very basic and tangible. Where as a million dollar software or business consulting package is more advanced and potentially an intangible service.

So over the last few weeks Brandwise and a group of our Smarketing partners have put together a few webinars. So anyone who has done webinars themselves know marketing and promoting the webinar can be the biggest challenge. So I thought we would share a few tips that might help you out.

Are you fed up with ineffective marketing? Does it seem like you are spending more time and money trying to reach potential customers- with less success? Do the marketing firms you hire seem more concerned with showing their brilliance- and less concerned with increasing your sales or building your brand?

It is important to understand what an Integrated Marketing Strategy is before you get started with one. As you review the image above you will see the word "Integrated" is a well structured and organized word that is easy to read and understand. Each letter is integrated with the other to create the better good of all and make the word legible. On the other-hand you can see the word "segregated" is a mix-match of many fonts, colors, sizes, baselines. If you were even able to read the word or if your eye completely ignored this mess as a word, this is a good example of the difference between and integrated marketing approach and a segregated approach. If the message is unorganized, unstructured and unplanned, then it becomes overlooked and unread or uncommunicated.

The #1 marketing tool is your blog. In order to compete today you need to embrace the fact that you are now a publisher of remarkable content about your industry.