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What made Nike a billion dollar brand?

Posted by Dale Berkebile on Fri, Apr 15, 2011

Was it their $35 logo?

Or was it something else?

Here is the thing, Nike's logo is good, but it certainly got better as thing moved forward and it got cleaned up. So if you had not known that Nike only spent $35 on their logo you are probably wondering what is the modern day equivalence of $35 so you can go buy a logo at this price. Lets say it is $75, heck, let's say it is $275. Honestly in this day and age $275 for a logo design is ridiculously cheap.

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Tags: Marketing, Marketing on a Budget

Are you confused about advertising on a shoestring budget?

Posted by Dale Berkebile on Wed, Aug 18, 2010

Today I read an interesting article that a friend shared with me. This article titled Getting Noticed on a Shoestring Budget was published by Fox Business News.

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Tags: Announcements, Advertising, Advice, Marketing on a Budget

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