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Branding Tips to Increase Sales

Designing a Logo: Before and After… a Logo Design Review

Posted by Dale Berkebile on Thu, Apr 25, 2013

There are many ways to go about getting or designing a logo.

Some ways work and some don't work well (at least not for building strong brands). This story gives and example of best practices and things to look for when logo shopping and looking for logo design. Here is a sample of the Before and After we will be discussing in this article.

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Tags: Logo Design, Logos

Logo Contest Round 1 almost over, we just need one more vote!

Posted by Dale Berkebile on Mon, Oct 31, 2011

We have had a tie in one of the categories and we need one more vote to break the tie. So please go and vote for one of these creative companies so we can finalize Round 1 and move on to Round 2.

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Tags: Logo Design, Logos

Logo contest up and running - see the finalists!

Posted by Dale Berkebile on Wed, Oct 19, 2011

As some of you may know, last month we set up a logo contest. We have had several companies enter and ended up picking the top eight companies. Basically we set up categories for each company to better classify what each company does.

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Tags: Logo Design, Logos

How much is too much for a logo design? Ask the town of Garland TX.

Posted by Dale Berkebile on Wed, Mar 30, 2011

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Tags: Logo Design, Logos, Rebranding

NBC Universal redesigns their logo - what do you think?

Posted by Dale Berkebile on Tue, Feb 01, 2011

It looks as though NBC Universal has decided to rebrand and change their logo. It is always interesting to get peoples ideas and thoughts on new branding initiatives. So I thought I would post the before and after logo and see what you guys think about this change.

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Tags: Logo Design, Logos

Design a Logo for SPUD WEBB – NBA Slam Dunk Champion?

Posted by Dale Berkebile on Thu, Apr 22, 2010

So I got a tweet from a Brandwise twitter follower. They thought we might like to review the opportunity to design a logo for Spud Webb.

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Tags: Brand Building, Logo Design, Logos, Announcements, Brand Development, Advice

Designing a logo by committee… usually not a good idea.

Posted by Dale Berkebile on Thu, Oct 22, 2009

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Tags: Logo Design, Logos, Creating Brands, Branding, Graphic Design

Branding - The Power & Danger of (political) Iconography.

Posted by Dale Berkebile on Tue, Sep 22, 2009

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Tags: Marketing, Logo Design, Logos, Social Media, Branding, Social Networking, Political Branding, Iconography

Is advertising the same as branding & positioning?

Posted by Dale Berkebile on Thu, Sep 17, 2009

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Tags: Positioning, Marketing, Logos, Creating Brands, Advertising, Branding, Graphic Design, Naming

Is your logo building a strong business?

Posted by Dale Berkebile on Thu, May 21, 2009

A logo is an important part of any business. A logo can be almost as important as a companies products or services. The reason is that a logo is a big part of how you sell and market your company.

Strong logos establish trust, and people only do business with companies they trust. A logo also helps make a good first impression. With a strong logo, you are able to build pride within the company, entice new business prospects and intimidate the competition. A weak logo can make a prospect doubt the quality of your company.

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Tags: Logo Design, Logos, Creating Brands, Brand Development

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