It seems like this Fox News article was unable to handle my full response so I thought I would continue it on our blog. Click here to read Fox News' article Getting noticed on a Shoestring Budget.
Branding Tips to Increase Sales
When it comes to direct mail, a lot of people think of postcards as the quick down-and-dirty starting point. Using postcards can be a great way to build brand awareness and start to generate leads. However, this can not be looked at lightly and just slap a photo, quick copy and then stamped and mailed off. In order to see success you really need to put the time in and develop a strategy behind your campaign.
The web industry is an interesting business. Over the last 13 years I have been in this business a lot has changed. Early on, I was a leader in the industry and current with all the latest technologies. Then I started Brandwise and since I run the company have been unable to stay current and be at the bleeding edge of web technology.
First off a Landing Page is typically a single web page that is tied in with some other marketing effort – Direct Mail, Web Site Call-To-Action, Pay-Per-Click Online Advertising, Print Advertising etc.