Early on, I thought all you had to do was market like crazy and you would build a huge business. What I didn't take into account was if your sales team sucks, you are unable to really grow your business to the levels you could/should be at.
Branding Tips to Increase Sales
When it comes to direct mail, a lot of people think of postcards as the quick down-and-dirty starting point. Using postcards can be a great way to build brand awareness and start to generate leads. However, this can not be looked at lightly and just slap a photo, quick copy and then stamped and mailed off. In order to see success you really need to put the time in and develop a strategy behind your campaign.
The web industry is an interesting business. Over the last 13 years I have been in this business a lot has changed. Early on, I was a leader in the industry and current with all the latest technologies. Then I started Brandwise and since I run the company have been unable to stay current and be at the bleeding edge of web technology.
I've said this before and I'll say it again, businesses only do business with people they know like and trust. That being said, how do you build trust? Well one of the keys is getting out in front of your target market on a regular, consistent, ongoing basis.