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Branding Tips to Increase Sales

How are you monetizing your inbound marketing?

Posted by Dale Berkebile on Tue, May 29, 2012

What is the real goal of a website, inbound or any other form of marketing? Generating cash and a lot of it, right?

If this isn't your goal then congratulations, you may have easier goals to hit. If however you report to your CFO or CEO and they keep asking to see the results, what can you do? Well there is one thing you can do you can get more strategic with your inbound marketing.

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Tags: Inbound Marketing ROI

Inbound Marketing vs. Outbound Marketing - excellent infographic!

Posted by Dale Berkebile on Wed, Nov 02, 2011

We have talked about how inbound marketing is changing the game with marketing and even wrote an article about it in September of 2009, entitled Inbound Marketing vs Outbound Marketing (infographic not included). Now, more than 2 years later, inbound marketing is really starting to gain traction. As a matter of fact we do not take on any outbound marketing for clients unless they currently have an inbound program in place. Wow, how times have changed!

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Tags: Inbound Marketing, Inbound Marketing ROI

Integrated online marketing creates 600% increase in organic traffic!

Posted by Dale Berkebile on Tue, Aug 16, 2011

When working with a client recently we pulled together monthly reports to review with them. One of the really great things we noticed about the website marketing we have been working on was that in just 4 months this client has increased their organic web traffic by 600%. This is really exciting since organic web traffic is the traffic coming to the site via a search engine.

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Tags: Inbound Marketing ROI

Inbound Marketing and Brand Strategy changes direction for Brandwise!

Posted by Dale Berkebile on Tue, Aug 31, 2010

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Tags: Inbound Marketing, Brand Building, Brandwise, Branding, Inbound Marketing ROI

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