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Tags: Direct Marketing, Direct Mail
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Direct mail is a funny thing. Early in our career, we loved direct mail because it was one of the more measurable marketing mediums. We still do love direct mail for this reason and doing personalized campaigns have helped get better responses. Also adding landing pages behind the campaign has helped to measure and qualify your prospects.
8 Comments Click here to read/write comments
Tags: Direct Mail ROI, Direct Mail, Direct Mail Conversion Rate
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Tags: Direct Mail, Brand Development, Brand Building, Blogging, Marketing, Branding, Sales Tools, Social Media, Direct Marketing, Sales Techniques, Drip Marketing
For those of you not used to marketing lingo we are going to clarify things for you. Direct mail is advertising including- postcards, catalogs, CD's, letters, & 3 dimensional items sent through the mail. ROI stands for Return On Investment. Basically because you can measure the results of mailings due to the responses they get from each mailing marketers, CFO's, CEO's and business owners like to know how well their marketing is doing.
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Tags: Direct Mail, roi, Direct Mail ROI
When it comes to direct mail, a lot of people think of postcards as the quick down-and-dirty starting point. Using postcards can be a great way to build brand awareness and start to generate leads. However, this can not be looked at lightly and just slap a photo, quick copy and then stamped and mailed off. In order to see success you really need to put the time in and develop a strategy behind your campaign.
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Tags: Direct Mail, Marketing, Increased Sales, Lead Generation, Postcards
I've said this before and I'll say it again, businesses only do business with people they know like and trust. That being said, how do you build trust? Well one of the keys is getting out in front of your target market on a regular, consistent, ongoing basis.
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Tags: Direct Mail, Sales, Marketing, Trade Show, Increased Sales, Sales Tools
